US Creative Work of the Week: World of Hyatt members hike with wolves and fly through the air
From the looks of the latest campaign by Forsman & Bodenfors for Hyatt, the World of Hyatt members sure seem like they’re having a great time. And for world travelers, that’s really the point.
'Find' showcases a unique collection of member-only experiences for World of Hyatt members, designed for what they want to do. They can either earn or redeem their loyalty points for the experiences, and they range from learning how to trim a bonsai tree correctly to hiking with a wolf.
To showcase these unique adventures and offerings, the team traveled to San Francisco, Los Angeles, New York and Hong Kong to capture some of the World of Hyatt members and real experience hosts.
A narrator takes viewers through the videos, where real members are shown flying through the air in an aerial harness, learning to surf or being taught how to be a sushi expert.
For giving a behind-the-scenes of what real World of Hyatt members get to experience, The Drum’s readers voted the campaign the US Creative Work of the Week.
See the film by clicking on the Creative Works box below.
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