Hyatt: Find by Forsman & Bodenfors

Client: Hyatt
Date: May 2019
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'Find' is a unique collection of member-only experiences for World of Hyatt members, designed for their minds, bodies and how they move. They can either earn or redeem their loyalty points for the experiences, and they range from learning how to trim a bonsai tree correctly to hiking with a wolf.

World of Hyatt is constantly keeping its members in mind by adding new benefits and partnerships, giving them more access to exclusive adventures, and taking them further through their points. So, to showcase these adventures and offerings, the team traveled to San Francisco, LA, New York, and Hong Kong to capture some of the World of Hyatt members and real luminaries (those that host the experiences). The result was a suite of films introducing the world to the unforgettable experiences World of Hyatt members have exclusive access to with 'Find'.

A narrator takes viewers through the videos, where real World of Hyatt members are shown flying through the air in an aerial harness, enjoying breakfast and surfing with an award-winning chef from a Park Hyatt, and even learning how to become a sushi expert. In addition to the films, Forsman & Bodenfors worked with World of Hyatt on everything from positioning and branding to photography and a refresh of owned channels.

Credits

AGENCY: Forsman & Bodenfors New York

CLIENT: World of Hyatt

FORSMAN & BODENFORS

CREATIVE: Cerra Buckholz

CREATIVE: Jordan Chouteau

CREATIVE: Kristin Cubbison

CREATIVE: Steve Cady

AGENCY CONTENT PRODUCER: Kim Jose

AGENCY CONTENT PRODUCER: Laura Peguero

FREELANCE PRODUCER: Sherri Rosenberg

STRATEGIST: Erin Whitis

GROUP ACCOUNT DIRECTOR: Dhiren Khemlani

ACCOUNT DIRECTOR: Maureen Link

BUSINESS AFFAIRS DIRECTOR: Matt Friday

BUSINESS AFFAIRS MANAGER: Denise Klapp

BUSINESS AFFAIRS MANAGER: Lenny Mayzel

PRODUCTION CO:

PRODUCTION COMPANY NAME: Production Squad

DIRECTOR: Chris Ozer

DIRECTOR OF PHOTOGRAPHY (DOP): Mikey Van Buren

EXECUTIVE PRODUCER/ MANAGING DIRECTOR: Darcy Diamond

LINE PRODUCER: Alexis Bobbitt

EDITORIAL

EDITORIAL COMPANY NAME: F&B Studio

EDITOR: Sarah Harvey

ASSISTANT EDITOR: Tom Sexton

EXECUTIVE PRODUCER: Misha Kozlov

AUDIO MIX:

COMPANY NAME: Sound Lounge

AUDIO MIXER: Justin ‘Sal’ Kooy

COLOR:

COMPANY NAME: Ira Morris

COLORIST: Ira Morris

PHOTOGRAPHY:

PHOTOGRAPHY AGENCY: Tinker Street

PHOTOGRAPHER: Chris Ozer

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