One month ago Hearst UK restructured its client services team as Hearst Solutions, a move which saw Hearst Made rebranded as Hearst Content Agency. Now the content offering has appointed Dan Levitt as managing director and announced its first new 2019 client, Princess Cruises.
The unit makes custom content for brands in formats spanning print to TV. With the Princess Cruises partnership, it will produce the 'Journey' magazine three times a year, as well as populating the Journey website with appropriate travel and lifestyle content.
New MD Levitt will also sit on the Hearst leadership team. He has been at Hearst since 2014 and was previously head of commercial strategy at Hearst Made.
He said: “I’m delighted to announce our partnership with Princess Cruises. The travel industry is a hugely important sector for us, and we’re looking forward to being able to create brilliant and engaging content for Princess Cruises’ guests.”
Suzanne Korff, director of UK marketing and communications for Princess Cruises, added: “We’re thrilled to be working with Hearst Content Agency and are really excited to be producing an even more beautiful, inspiring and readable magazine and website for our key guests.”
Hearst Content Agency clients include Liz Earle Wellbeing, O2, Asda Good Living and George. Aside from these commercial relationships, Hearst UK publishes 23 brands including Esquire, Elle, Harper’s Bazaar, Cosmopolitan and Good Housekeeping.
It claims to sell more than 4m magazines a month and reach 20 million UK digital unique users.