Hearst UK has reorganised its client services teams under new Hearst Solutions banners, shaking up its content offerings for brands.
As part of the move, Hearst Made, a unit that makes customer content from brands in formats varying from print to TV, is now named Hearst Content Agency. Content Studio will now become Hearst Studio to reflect closer alignment between the publisher and its branded content division.
Within the new umbrella also sits Hearst Advertising, the arm of the business that will offer brands the chance to appear next to content the publisher assures is brand safe. Hearst Accreditation, meanwhile, will deliver expertise across editorial knowledge, consumer panels and product testing.
Additional to this is the licensing, data insights, commerce, live and purpose-driven wings that help form Hearst Solution.
Jane Wolfson, chief agency officer at Hearst UK said: “Hearst is a remarkable business with extraordinary lighthouse brands, and our creative solutions are in huge demand. Our strategy is underpinned by creativity and innovation, and we are committed to solving our commercial partners business needs.
“We believe the launch of Hearst Solutions will make our commercial offering as clear as possible for our valued partners to navigate, so they understand the multitude of ways in which we can help them. We look forward to working collaboratively with our customers and continuing to delight them with our award-winning work.”
Hearst UK publishes 23 brands including Esquire, Elle, Harper’s Bazaar, Cosmopolitan, and Good Housekeeping. It claims to sell more than four million magazines a month and reach 20 million UK web users.
The group has been consolidating its sales and services for several years, the latest shuffle underscores its commitment to driving cost efficiencies and delivering a clearer product offering to partners.