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Big Partnership hires ex-Telegraph exec Steve McLaughlin as first CEO

UK marcomms agency The Big Partnership has secured Steve McLaughlin, former chief commercial officer at Telegraph Media Group, as its first chief executive.

The exec handled TMG’s digital strategy, subscription programme and syndication in addition to holding senior roles at Daily Mail, Trinity Mirror, ICS Learn and Scottish Radio Holdings.

Mclaughlin was last working for Dubai-based Gulf Sports Media, a digital and print content business where he is credited with trebling revenues in three years in the chief exec role. He will now oversee the company’s 120 staff and 350 clients at the agency which boasts offices across Glasgow, Edinburgh, Aberdeen and Manchester.

Big’s founding director Neil Gibson, said: “With turnover this year of around £10m, our highest-ever, we’re ready to take the next step forward in Big’s evolution and Steve’s appointment will play a major role in further accelerating our expansion.

“He has a superb, sustained pedigree of driving business growth, with a specific focus on digital performance, as his track record in his last two leadership roles with Gulf Sports Media and ICS Learn amply demonstrates.

McLaughlin added: “I’m hugely excited to be coming back to the UK to work with such a well-regarded agency at a really exciting period in its growth.

“I know from many people within my own network that Big has a hard-earned and justified reputation as a firm which really delivers for its clients. It’s clear that the team is ambitious for further growth and I’m looking forward to playing my part in the years ahead.”

McLaughlin’s appointment follows recent senior hires at Big, with content director Stephen Noble joining from Equator and the arrival of former Multiply creative director Steve Hill.