Mail Metro Media has launched a branded podcast with Pukka Herbs, using the group's significant reach to explore wellness topics with a host of expert guests.
This strategy from the title sees it create a six-episode series tying into Pukka Herbs' 'Wellness Connection' campaign for Turmeric Active.
Food, wellbeing and lifestyle blogger, Jasmine Hemsley will host the series sitting with wellbeing influencers and experts to explore how to achieve "balance and connection to ourselves".
Karel Vandamme, chief executive of Pukka Herbs, said: “Our campaign centres on inspiring a naturally healthy and active lifestyle, while offering support and guidance from Pukka and our herbal creations, such as Turmeric Active, which has been expertly blended to support people wherever they are on their wellbeing journey”
Dominic Williams, executive director of advertising at the Mail Metro Media, added “We reach 82% of all millennials, making us the perfect partner for Pukka to drive brand awareness and trial of Turmeric Active tea with its target market. As 71% of Mail Metro Media’s audience also enjoys living a healthy lifestyle, we’re thrilled to be able to deliver such relevant and engaging content for them across our platforms.”
With the partnership, Metro will utilise its distribution network to sample 200,000 Pukka Turmeric Active tea samples in high footfall areas. Metro newspaper as well as MailOnline and Metro.co.uk