Dettol tops list of Australia's most trusted brands


By Danielle Long | Asia Pacific Correspondent

April 29, 2019 | 3 min read

Dettol is Australia’s most trusted brand, according to an independent annual poll the Trusted Brands Survey.

Dettol beat out Band-Aid, Vegemite, Qantas and Betadine to the top spot in the ranking, which is now in its 20th year.


Dettol has been crowned Australia's most trusted brand

The poll, which is conducted by research company Catalyst and printed exclusively in The Australian Readers Digest, surveys more than 3,000 Australians to reveal the nation’s most trusted brands across 70 consumer categories.

The survey found Vegemite is Australia’s most iconic brand while the Cancer Council is the most trusted charity.

Bendigo Bank knocked out the big four banks to be crowned most trusted bank, while Bunnings scooped most trusted retailer, Coles is the most trusted supermarket and Toyota the most trusted automotive brand.

Louise Waterson, editor-in-chief, Australian Reader’s Digest said: “The digital world is awash with fake news and social media tribes, which can make consumer trust hard to earn and maintain. But the value of being a trusted brand shouldn’t be ignored as it truly matters to consumers.

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“Ultimately, trust is built on the traditional foundations of quality, consistency, honesty and delivering on your promise.”

Top 20 Most Trusted Brands

1) Dettol

2) Band-Aid

3) Vegemite

4) Qantas

5) Betadine

6) Energizer

7) Elastoplast

8) Panadol

9) Colgate

10) Bunnings

11) Weber

12) Dyson

13) Cadbury

14) Lindt

15) Selleys

16) Victa

17) Finish

18) Bega Cheese

19) Mortein

20) Dulux


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