Dettol is Australia’s most trusted brand, according to an independent annual poll the Trusted Brands Survey.
Dettol beat out Band-Aid, Vegemite, Qantas and Betadine to the top spot in the ranking, which is now in its 20th year.
The poll, which is conducted by research company Catalyst and printed exclusively in The Australian Readers Digest, surveys more than 3,000 Australians to reveal the nation’s most trusted brands across 70 consumer categories.
The survey found Vegemite is Australia’s most iconic brand while the Cancer Council is the most trusted charity.
Bendigo Bank knocked out the big four banks to be crowned most trusted bank, while Bunnings scooped most trusted retailer, Coles is the most trusted supermarket and Toyota the most trusted automotive brand.
Louise Waterson, editor-in-chief, Australian Reader’s Digest said: “The digital world is awash with fake news and social media tribes, which can make consumer trust hard to earn and maintain. But the value of being a trusted brand shouldn’t be ignored as it truly matters to consumers.
“Ultimately, trust is built on the traditional foundations of quality, consistency, honesty and delivering on your promise.”
Top 20 Most Trusted Brands
18) Bega Cheese