Facebook is taking further steps to put its house in order by launching legal action against a New Zealand firm and three individuals who reportedly profited from selling fake likes, followers and views on Instagram.
The social media giant accuses the defendants of constructing a network of businesses and websites dedicated to the scam, undermining the credibility of one of Facebook’s core products in the process.
In a blog post confirming court action Jessica Romero, director of platform enforcement and litigation at Facebook, wrote: “By filing the lawsuit, we are sending a message that this kind of fraudulent activity is not tolerated on our services, and we will act to protect the integrity of our platform.”
Facebook green lit the legal action only as a last resort after repeated warnings to the defendants went unheeded.
The social network is in process of combating the scourge of fake news as part of efforts to curtail a content free for all which has stoked the wrath of politicians around the globe, including threats to ban like functionality for children.