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US Creative Work of the Week: Donate Life California gives speeders second chances

By Kyle O'Brien | Creative Works Editor

April 24, 2019 | 2 min read

Nobody likes getting pulled over by the police. But a program in California gives speeders and other minor traffic offenders a second chance – if they are organ donors.

Those pulled over by Fullerton and Placentia, CA police who had the pink organ donor sticker on their licenses in April were still given a ticket, but this one was called a ‘second chance’ ticket. Essentially, they were rewarded with just a warning and praised for their willingness to donate their organs and give others a second chance at life.

Created for Donate Life California by Casanova McCann, 'Second Chances' premiered with three police departments: Fullerton, Placentia, and the campus of Cal State Fullerton. The program launched in April, national Donate Life Month in the US, and was also extended to Calgary, Canada, creating a road map for other departments around the world to replicate and implement similar organ donation programs.

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A film shows people getting pulled over and given a 'ticket' for a second chance, all because they had the pink dot on their license showing they are donors.

For its goodwill and education on the necessity of the donor system, The Drum’s readers voted it the US Creative Work of the Week.

See the work by clicking on the Creative Works box below.

To stay up-to-date with all the advertising, design, and creative projects from around the globe, visit our Creative Works homepage.

Donate Life California: Second Chances by Casanova McCann

By Donate Life California

Overall Rating 5/5

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