Donate Life California: Second Chances by Casanova McCann

Date: Apr 2019
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'Second Chances' gives drivers who commit traffic violations a “second chance” as thanks for being registered organ donors and giving fellow citizens a second chance at life.

Created for Donate Life California, 'Second Chances' premiered with three police departments: Fullerton and Placentia, California and the campus of Cal State Fullerton. The program launched in April, national Donate Life Month in the US and was also extended to Calgary, Canada, creating a road map for other departments around the world to replicate and implement similar organ donation programs.

The film shows people getting pulled over and given a 'ticket' for a second chance since they had the pink dot on their license showing they are donors.

Credits

Casanova//McCann

Ingrid Otero-Smart – President/CEO

Elias Weinstock – EVP/Chief Creative Officer

Marco Muñoz – Executive Creative Director

Fernando Poblete – Creative Director

Francisco Rojas – Associate Creative Director

Christian Mondragon – Sr. Copywriter

Kristen Scharf - Copywriter

Roman Gonzalez - Sr. Art Director

Anthony Chavez – Account Executive

Humberto Rodriguez – Director of Broadcast Production

Flor Castaneda - Producer

Caitlyn Thompson – Associate Producer

Nano Recondo / Voltron - Editor

Jonathan Lackey – Digital Operations Director

Eric Wang – Jr. Content Creator

Ann Davis - Business Affairs

McCann NY

Eric Silver – Chief Creative Officer, North America

Nir Refuah - Executive Technology Creative Director

Nathy Aviram - Chief Production Officer

Dave Herman - SVP Executive Producer

George Katz - Co Design Director

Eric Perin - Director/DP

Jeremy Miller - Chief Communications Officer

Rahel Rasu - VP Director of Communications McCann Worldgroup North America

Bruce Stockler – Communications Director

Erik Kroha - VP Director of Technology

Peter Gallo - SVP Director of User Experience

McCann Canada

Josh Stein – Executive Creative Director

Jacqueline Bellmore – Executive Producer

Olia Dallimore – Producer

Marissa Gladstone – Account Director

Caroline Murphy – SVP, Brand Development

Craft Studios New York

Karen Hannegan – Executive Producer

Editor – Ilysa Katsap

Circle Productions

Karen Tameanko - Executive Producer

Rob Turner - Director/DP

D’avant-Garde Media

Francisco Pugliese - Director

4K

Aaron Bernakevitch - CEO, Producer

Justin Ross - Sound

Phil Harrison - 1st AC

JSM Music

Saints Editorial

Michelle Rich - Executive Producer

Mark Paiva - Editor

CLIENTS:

Donate Life CA

Jim Martin - CEO

Megan MacNee- Program Manager

Canadian Transplant Association

Brenda Brown – President

Paul Hirde Singh – Alberta Provincial Director

CSUF Police Department

Chief Raymund Aguirre

Marissa Garza - Public Relations

Fullerton Police Department

Chief Robert Dunn

Jon Radus - PIO

Placentia Police Department

Chief Darin Lenyi

Calgary Police Services

Tanja McMorris – Communications Strategist

Constable Randy Macdonald

Constable Ken Richards

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