Donate Life California: Second Chances by Casanova McCann

Date: Apr 2019
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'Second Chances' gives drivers who commit traffic violations a “second chance” as thanks for being registered organ donors and giving fellow citizens a second chance at life.

Created for Donate Life California, 'Second Chances' premiered with three police departments: Fullerton and Placentia, California and the campus of Cal State Fullerton. The program launched in April, national Donate Life Month in the US and was also extended to Calgary, Canada, creating a road map for other departments around the world to replicate and implement similar organ donation programs.

The film shows people getting pulled over and given a 'ticket' for a second chance since they had the pink dot on their license showing they are donors.



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Elias Weinstock – EVP/Chief Creative Officer

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Kristen Scharf - Copywriter

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McCann NY

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Peter Gallo - SVP Director of User Experience

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Caroline Murphy – SVP, Brand Development

Craft Studios New York

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Editor – Ilysa Katsap

Circle Productions

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Aaron Bernakevitch - CEO, Producer

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JSM Music

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Donate Life CA

Jim Martin - CEO

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Canadian Transplant Association

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Chief Raymund Aguirre

Marissa Garza - Public Relations

Fullerton Police Department

Chief Robert Dunn

Jon Radus - PIO

Placentia Police Department

Chief Darin Lenyi

Calgary Police Services

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Constable Randy Macdonald

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