Donate Life California: Second Chances by Casanova McCann
- Location:
'Second Chances' gives drivers who commit traffic violations a “second chance” as thanks for being registered organ donors and giving fellow citizens a second chance at life.
Created for Donate Life California, 'Second Chances' premiered with three police departments: Fullerton and Placentia, California and the campus of Cal State Fullerton. The program launched in April, national Donate Life Month in the US and was also extended to Calgary, Canada, creating a road map for other departments around the world to replicate and implement similar organ donation programs.
The film shows people getting pulled over and given a 'ticket' for a second chance since they had the pink dot on their license showing they are donors.
Credits
Casanova//McCann
Ingrid Otero-Smart – President/CEO
Elias Weinstock – EVP/Chief Creative Officer
Marco Muñoz – Executive Creative Director
Fernando Poblete – Creative Director
Francisco Rojas – Associate Creative Director
Christian Mondragon – Sr. Copywriter
Kristen Scharf - Copywriter
Roman Gonzalez - Sr. Art Director
Anthony Chavez – Account Executive
Humberto Rodriguez – Director of Broadcast Production
Flor Castaneda - Producer
Caitlyn Thompson – Associate Producer
Nano Recondo / Voltron - Editor
Jonathan Lackey – Digital Operations Director
Eric Wang – Jr. Content Creator
Ann Davis - Business Affairs
McCann NY
Eric Silver – Chief Creative Officer, North America
Nir Refuah - Executive Technology Creative Director
Nathy Aviram - Chief Production Officer
Dave Herman - SVP Executive Producer
George Katz - Co Design Director
Eric Perin - Director/DP
Jeremy Miller - Chief Communications Officer
Rahel Rasu - VP Director of Communications McCann Worldgroup North America
Bruce Stockler – Communications Director
Erik Kroha - VP Director of Technology
Peter Gallo - SVP Director of User Experience
McCann Canada
Josh Stein – Executive Creative Director
Jacqueline Bellmore – Executive Producer
Olia Dallimore – Producer
Marissa Gladstone – Account Director
Caroline Murphy – SVP, Brand Development
Craft Studios New York
Karen Hannegan – Executive Producer
Editor – Ilysa Katsap
Circle Productions
Karen Tameanko - Executive Producer
Rob Turner - Director/DP
D’avant-Garde Media
Francisco Pugliese - Director
4K
Aaron Bernakevitch - CEO, Producer
Justin Ross - Sound
Phil Harrison - 1st AC
JSM Music
Saints Editorial
Michelle Rich - Executive Producer
Mark Paiva - Editor
CLIENTS:
Donate Life CA
Jim Martin - CEO
Megan MacNee- Program Manager
Canadian Transplant Association
Brenda Brown – President
Paul Hirde Singh – Alberta Provincial Director
CSUF Police Department
Chief Raymund Aguirre
Marissa Garza - Public Relations
Fullerton Police Department
Chief Robert Dunn
Jon Radus - PIO
Placentia Police Department
Chief Darin Lenyi
Calgary Police Services
Tanja McMorris – Communications Strategist
Constable Randy Macdonald
Constable Ken Richards