Specialist utilities broker and consultancy, The Energy Check, has chosen channel marketing agency We Are Boutique to launch its first TV advertising campaign.
The Energy Check sits within a competitive sector, because it aims to provide its customers with a simple, rewarding experience to save money on their energy bills. The Leeds-based We Are Boutique agency has been chosen to help launch the brand to market with the execution of a TV campaign, which has been running across ITV North since February and will air through until June.
Stephen Reed, strategy consultant at Relevant Strategy who is also working with The Energy Check says: “We need to take on the meerkats and opera singers – the big spending, less energy-focused comparison brands.
"We need to be more agile than these brands and punch well above our weight. In We Are Boutique we found the value, insight and refreshing clarity to deliver just that in our media partnership.”
We Are Boutique’s Simon Bollon adds: “We love working with new to market, challenger brands like The Energy Check; it’s exciting and right up our street! This significant six-figure sum for a test campaign is evidence of their commitment to the consumer. The Energy Check is a great brand and we are excited to work in partnership with them to help grow that brand even further.”