US Army National Guard recruitment shows the frontlines are in our backyards
Most people think about the US Army as being a force that fights on the frontlines overseas. The US Army National Guard takes a different approach with its recruitment campaign, showing that the frontlines are often found at home.
Stand tall for your community in the Army National Guard
The campaign from McCann New York for the US Army National Guard, ‘Hometown Heroes,’ takes a cinematic approach to show prospective recruits that soldiers in the National Guard have the opportunity to serve by fighting increasingly dangerous enemies here at home – natural disasters.
The two spots, ‘Fire’ and ‘Flood,’ open to look like a trailer for a video game or movie. It’s then revealed that, in fact, what we’re witnessing is a demonstration of the US Army National Guard at work.
With ‘Fire’ we see soldiers battling the growing danger of a wildfire in Butte Country, California, saving families and protecting their community from danger.
In ‘Flood’ the National Guard is seen using night vision goggles and inflatable boats in a flooded Houston, dramatically rescuing a family trapped on their roof in the rain in the middle of a massive flood.
The campaign features actual US Army National Guard Soldiers demonstrating the jobs they do while they simultaneously maintaining careers, families and even going to school.
After decades of conflict overseas, many prospective recruits are looking for a different way to serve their country. The campaign creatively shows them that they can make a difference and save lives in their own communities by joining the National Guard.
