US Army National Guard: Stand Tall for Your Community by McCann NY
- Location:
The campaign from McCann New York for the US Army National Guard, ‘Hometown Heroes,’ takes a cinematic approach to show prospective recruits that soldiers in the National Guard have the opportunity to serve by fighting increasingly dangerous enemies here at home – natural disasters.
The two spots, ‘Fire’ and ‘Flood,’ open to look like a trailer for a video game or movie. It’s then revealed that, in fact, what we’re witnessing is a demonstration of the US Army National Guard at work. With ‘Fire’ we see soldiers battling the growing danger of a wildfire in Butte Country, California, saving families and protecting their community from danger. In ‘Flood’ the National Guard is seen using night vision goggles and inflatable boats in a flooded Houston, dramatically rescuing a family trapped on their roof in the rain in the middle of a massive flood.
The campaign features actual US Army National Guard Soldiers demonstrating the jobs they do while they simultaneously maintaining careers, families and even going to school.
Credits
Agency: McCann New York
Client: US Army National Guard
Creative:
Sean Bryan/McCann New York Co-Chief Creative Officer
Tom Murphy/McCann New York Co-Chief Creative Officer
David Banta/McCann New York Executive Creative Director
Sherrod Melvin/ McCann New York Group Creative Director/Art Director
Josh Grossberg/McCann New York Group Creative Director/Copywriter
Nathy Aviram/McCann New York Chief Production Officer
James Lawson/McCann New York Producer
Account:
Lisa Nocella/McCann New York Executive Account Director
Jessica Schroer/McCann New York Field Marketing Director
Erika Vikse/MRM New York Management Supervisor
Phil DeMuro/MRM McCann New York Account Executive
Rachel Zambernardi/MRM//McCann New York Assistant Account Executive
Strategy:
Mike Medieros/McCann New York Executive Strategy Director
Claire Stewart/McCann New York Senior Strategist
Client:
Lt. Colonel Steven Warren/Army National Guard Marketing Branch Chief
Shawn Stone/Army National Guard Marketing Integration Specialist
Smuggler:
Patrick Milling Smith/Smuggler Executive Producer
Allison Kunzman/Smuggler Executive Producer
Henry Alex Rubin/Smuggler Director
Leah Allina/Smuggler Producer
Editorial:
Erica Thompson/Work Editorial Executive Producer
Kyle Valenta/Work Editorial Editor
Post:
Murray Bulter/Framestore Executive Creative Director
Nick Fraser/Framestore Senior Producer
Karch Coon/Framestore Compositor
Tim Masick/Company 3Colorist
Music:
JSM Music
Joel Simon – CEO/CCO Co-Composer
Jeff Fiorello – Executive Producer
Sean Hayden – Co-Composer
Jason Krebs – Co-Composer
Norm Felker/Andrew Manning - Producers
Sound Mix: Sonic Union
Mixer: Paul Weiss
