Travel and events company TAG hires Sagittarius to deliver digital overhaul

Global travel and event management company TAG (previously known as The Appointment Group) has appointed Sagittarius to safeguard its SEO value during a website migration to the Concrete5 CMS platform.

TAG has more focused business divisions than other travel management companies.

Sagittarius has been appointed to consult and deliver on the SEO strategy for the migration, UX features that would enhance the customer experience as well as a brand awareness campaign to launch the new brand look-and-feel via paid social.

Following the migration Sagittarius will deliver a programme of SEO to drive enhanced visibility of the new site for important key phases and in support of lead generation across the business.

Established in 1988, TAG has grown to become one of the world’s leading travel and event management companies. From day one, they established themselves as a high-end, service-driven company, committed to meeting the needs of a diverse marketplace. And today, they have more divisions than any other travel management company: corporate, touring, events, private travel, and film and media.

Global XO director at Sagittarius, Ian MacArthur, commented: “Applying our proven expertise in the travel sector, we are excited to drive real business impact for TAG through a digital strategy that puts lead generation and tangible growth at its heart.”

Sagittarius recently launched its own Sagittarius Academy, training marketers in Sitecore.

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