Native technology platform Adyoulike has unveiled its new mobile advertising format, Native Stories, in partnership with GMC Media, which forms part of the Marie Claire Group.
The new experience works in mobile and was created in response to the popularity of the Stories format on social platforms.
Adyoulike Native Stories allows premium publishers to create a similar content carousel to Stories in Instagram and Snapchat, which lives at the top of the mobile page and can be monetised and filled with advertising creative.
Native Stories follows the same technical specifications of other traditional native formats, rather than follow the standard 9:16 ratio.
Yohan Elmaalem, COO and co-founder of Adyoulike, added: "We are excited to unveil our Native Stories product and to partner with GMC Media for launch. Already two million advertisers use Stories on Facebook, Instagram and Messenger.
"We know that brands want to diversify their investments outside of these social platforms, which more than ever before are being challenged, so we have created a new Native Stories format inspired by Instagram Stories for all premium publishers."