If Las Vegas is an urban example of excess, then the latest ad by the Palms Casino Resort is the embodiment of said overindulgence.
Featuring the likes of Cardi B, Emily Ratajkowski, Marshmello and Rita Ora, to name a few celebs, the nearly two-minute ad is all glitz and over-the-top excess, and it’s a glorious spectacle.
The Palms is nearing completion of one of Las Vegas’ most ambitious transformations, a property-wide $690m renovation that it hopes will usher in the next era of gaming and entertainment in Las Vegas. ‘Unstatus Quo’ is the Palms’ new mantra, a fully integrated campaign that is a declaration of the brand’s vision and the bold mindset that fuels the rise of a new Las Vegas. The multi-faceted campaign kicks off with the release of a high-energy film featuring a collection of pop culture icons and friends of the Palms who represent the property’s new vision and connections to art, food, music and fashion with the resort as the backdrop.
The film features Cardi B, Emily Ratajkowski, Ezra Miller, Adriana Lima, Dapper Dan, Rita Ora, Ryan Sheckler, Ozuna, Marshmello, Chef Michael Symon, Leticia Bufoni, Ken Block, Felipe Pantone, Jason Revok, Timothy Curtis, Gary Stranger, and art from Damien Hirst and Andy Warhol, who all come together in an unexpected way to redefine the Vegas hospitality experience and set the stage for an all new Palms.
The music track of the same name is a collaboration with Los Angeles recording artist and designer Duckwrth, produced by Agami Music and featuring the use of the James Brown classic, Get On The Good Foot.
Directed by Grammy Award-winning director, Sam Brown, the film was conceptualized and created by the Palms and AKQA Portland.
Aaron Seymour-Anderson, creative director at AKQA Portland said: “The collection of talent for this campaign isn’t about celebrity for celebrity sake. It’s a reflection of Palms’ authentic connection to music, art, and culture – from a Cardi B residency to a chef Michael Symon restaurant to the world’s most expensive hotel room designed by Damien Hirst, to name just a few examples.”
The ‘Unstatus Quo’ campaign also includes significant out-of-home placements, custom celebrity vignette videos, digital media and print buys, along with a seamless new website at palms.com that allows guests to book rooms and dinner reservations, purchase show tickets and reserve tables at Kaos, the entertainment experience consisting of a 73,000-square-foot dayclub and 29,000-square-foot nightclub.