Grey Consulting, part of the Grey Group, has set itself apart by way of a novel partnership with Makerversity, an army of creators and tinkerers who apply digital manufacturing, coding and new materials to the worlds of product design, fashion and art.
The London based collective numbers 500 with the aim of fostering cross-disciplinary collaboration between members to arrive at innovative solutions to real-world problems. By tapping into this soup of innovation Grey will look to develop innovative solutions for its own clients.
Leo Rayman, Grey Consulting chief executive, commented: “Being so tightly connected to a community of makers means we don’t just develop transformational strategies but can quickly realise them in three dimensions. This sets Grey Consulting apart from the pure play strategy houses who are sometimes criticised for not making their thinking real at the pace modern businesses require.”
Fiona Dent, chief executive of Makerversity, added: “Our experimental approach and engaged members, whose own practice is defining our world, create highly original new outcomes. We are delighted to bring this philosophy to a wider audience and generate interesting projects for Makerversity members through our partnership with Grey Consulting.”
Grey Consulting launched last year with a remit to apply an analytical approach to creative impulses at the sort of breakneck pace more commonly associated with a start-up.