Stranger Things’ Millie Bobbie Brown has signed-up to support girls’ and women’s football as the latest ambassador of Uefa's Together #WePlayStrong squad.
Ahead of the Fifa Women’s World Cup in France this year, Uefa has focused on developing the game from the grassroots and bringing more inclusivity into football.
Liverpool FC fan Bobbie Brown will aim to inspire teenage girls into the sport by through her Uefa ambassadorship with the first activity showing the star join a Uefa football skills session with a group of young girls at Wembley Stadium in London.
In the number eight jersey, her favourite player Stephen Gerrard's number, she explains that the women’s game deserves as much respect as the men’s. She said that her current favourite is Egyptian forward Mo Salah who wears the 11 jersey, which just so happens to be the name of her Stranger Things character.
Nadine Kessler, Uefa’s head of women’s football, added: “Millie Bobby Brown is a source of inspiration and motivation to so many young people across the world and we’re excited to have her on board with Together #WePlayStrong. Girls tend to lose interest in football or drop out around their teenage years and to have someone as relatable to that audience as Millie, showing girls how much fun football can be, will hopefully help to grow interest and participation in the game across Europe.
“We can’t wait for this dynamic partnership with Millie to evolve and help further connect Uefa to the world of young women through entertainment and sport.”
It comes days after Barclay's threw its support behind women’s football after agreeing to a record-breaking sponsorship package with the Football Association.