SalesTrip, the all-in-one travel booking, ticketing and expense management system on Salesforce, has launched its dedicated website - www.salestrip.com - targeted at organisations with a significant need for business travel, along with financial and travel professionals around the world.
The site has been designed and developed by ecommerce and web design agency Xigen, with the objectives of concisely informing SalesTrip’s key global business audiences of their Software-as-a-Service (SaaS) proposition and to encourage a behavioural shift in a staid sector.
To achieve this, Xigen delivered a 15-second banner video on the home page to quickly communicate SalesTrip’s offering, and created a return on investment (ROI) calculator to clearly highlight the savings that could be generated using the system. They also focused on the features of the system to engage with SalesTrip’s three distinct audiences: finance leaders, travel managers and sales professionals.
Xigen designed the website to be mobile first and fast on the WordPress platform, using a bespoke design and modular template.
Kate Fletcher, marketing director at SalesTrip, said: “As we establish our unique position in the market, we need to quickly and clearly communicate who SalesTrip is and what benefit our ROI-driven travel and expenses system delivers to target audiences around the world. The website that Xigen has been able to quickly create allows us to engage with these audiences and other key influencers in exactly this manner.
“The site they have delivered will play a crucial role in supporting our global marketing efforts in a trillion-dollar business travel marketplace. It’s important that our marketing channels are as simple to engage with as our product.”
James Pruden, studio director at Xigen, said: “Having created many standout websites for businesses with an international reach we were very pleased to be able to help SalesTrip make an impact with their global business audience. We have produced a website that will help drive an outstanding user experience because of its strong features and functionality.”
Xigen works with clients including Thomson Reuters, Epson, Dunelm, Oxfam, UNICEF, Audi, Sage, Honeywell and Plantronics.