Cannes-Do Festival Banner

Salesforce function SalesTrip launches dedicated website for business travelers

By Michael Feeley | Founder and chief exec

Xigen

|

Sponsored article

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

March 6, 2019 | 2 min read

SalesTrip, the all-in-one travel booking, ticketing and expense management system on Salesforce, has launched its dedicated website - www.salestrip.com - targeted at organisations with a significant need for business travel, along with financial and travel professionals around the world.

The site has been designed and developed by ecommerce and web design agency Xigen, with the objectives of concisely informing SalesTrip’s key global business audiences of their Software-as-a-Service (SaaS) proposition and to encourage a behavioural shift in a staid sector.

To achieve this, Xigen delivered a 15-second banner video on the home page to quickly communicate SalesTrip’s offering, and created a return on investment (ROI) calculator to clearly highlight the savings that could be generated using the system. They also focused on the features of the system to engage with SalesTrip’s three distinct audiences: finance leaders, travel managers and sales professionals.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Xigen designed the website to be mobile first and fast on the WordPress platform, using a bespoke design and modular template.

Kate Fletcher, marketing director at SalesTrip, said: “As we establish our unique position in the market, we need to quickly and clearly communicate who SalesTrip is and what benefit our ROI-driven travel and expenses system delivers to target audiences around the world. The website that Xigen has been able to quickly create allows us to engage with these audiences and other key influencers in exactly this manner.

“The site they have delivered will play a crucial role in supporting our global marketing efforts in a trillion-dollar business travel marketplace. It’s important that our marketing channels are as simple to engage with as our product.”

James Pruden, studio director at Xigen, said: “Having created many standout websites for businesses with an international reach we were very pleased to be able to help SalesTrip make an impact with their global business audience. We have produced a website that will help drive an outstanding user experience because of its strong features and functionality.”

Xigen works with clients including Thomson Reuters, Epson, Dunelm, Oxfam, UNICEF, Audi, Sage, Honeywell and Plantronics.

Content created with:

Xigen is the full service digital design agency you can trust to produce straight forward marketing strategy and execution, helping you grow your brand and develop effective marketing solutions in order to acquire, engage and retain new customers.

Find out more

Trending

Industry insights

View all
Add your own content +