Nike Korea urges women to ‘Choose Phenomenal’ in empowering campaign

Nike Korea is urging women to ‘Choose Phenomenal’ in an empowering campaign for International Women’s Day.

The campaign, which was created by Wieden + Kennedy Tokyo, features Korean athletes and sportswomen, alongside celebrities, singers and K-Pop stars to highlight the local woman who has made their own choices in life.

The ad aims to show how sports can empower women to be phenomenal every day and coincides with International Women’s Day on March 8.

The campaign follows hot on the heels of Nike’s ‘Dream Crazier’ ad by Wieden + Kennedy Portland, which also aimed to empower women with a compilation of great female athletes who have broken barriers and inspired generations of athletes to chase after their dreams.

Overall Rating
5/5 Vote

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.