Nike Korea is urging women to ‘Choose Phenomenal’ in an empowering campaign for International Women’s Day.
The campaign, which was created by Wieden + Kennedy Tokyo, features Korean athletes and sportswomen, alongside celebrities, singers and K-Pop stars to highlight the local woman who have made their own choices in life.
The ad aims to show how sports can empower women to be phenomenal every day and coincides with International Women’s Day on 8 March.
Agency: Wieden + Kennedy Tokyo
Creative directors: Storm Tharp, Jordi Luna
Art director: Sol Oh
Copywriters: Andrew Miller, Jake Kim
Account directors: Rob Archibald and Becky Levy
Account manager: Liwon Kim
TV producer: Shoko Akutagawa
Print producer: Yoko Onodera