Nike: Choose Phenomenal by Wieden+Kennedy

Client: Nike
Date: Mar 2019
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Nike Korea is urging women to ‘Choose Phenomenal’ in an empowering campaign for International Women’s Day.

The campaign, which was created by Wieden + Kennedy Tokyo, features Korean athletes and sportswomen, alongside celebrities, singers and K-Pop stars to highlight the local woman who have made their own choices in life.

The ad aims to show how sports can empower women to be phenomenal every day and coincides with International Women’s Day on 8 March.


Agency: Wieden + Kennedy Tokyo

Creative directors: Storm Tharp, Jordi Luna

Art director: Sol Oh

Copywriters: Andrew Miller, Jake Kim

Account directors: Rob Archibald and Becky Levy

Account manager: Liwon Kim

TV producer: Shoko Akutagawa

Print producer: Yoko Onodera

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