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Lancashire Police puts If Agency in the frame for digital awareness campaign

A selection of the posters created for the Lancashire Police campaign.

Lancashire Police is hosting its first 'digital experience' awareness event as part of a new communications programme, targeting frontline officers and staff.

It comes in response to the Policing Vision 2025 which set out a plan for how digital policing will improve investigations and facilitate better communication with the public.

Created by Manchester’s If Agency, the two-day event is designed to introduce, develop and increase the use of the available digitally enabled tools to transform the way Lancashire police force fight crime. The contents of the event will be replicated at local events across the county to reach as many frontline officers and staff as possible. It will also be supported through content on Lancashire Police’s intranet network.

Sarah Gough, staff engagement and internal communications officer, Lancashire Constabulary, said: “Policing has to adapt and respond to the digital environment, to ensure it can effectively reduce crime, wherever that occurs, on or offline. We are providing the tools and support to ensure officers and staff have the confidence, knowledge and awareness of the digital capabilities available to them. Our starting point it to share with the teams what is available, how to access and use it.”

If Agency’s creative director, Jo Whiteley, commented: “Every organisation faces a constant battle to keep on top of technology and the police force is no different. Our first challenge was to engage officers and staff to realise the power of digital. Armed with the knowledge that the average household has up to nine smart devices capturing voice, movement & location data, we developed the ‘Switched On’ campaign.

“A staggered approach to communications started with teasers aimed at challenging officers understanding of technology capabilities, encouraging them to find out more at this week’s event. The event will be followed by video demos, real case studies, regular tech hero’s… constantly evolving the way Lancashire Police investigate, prevent and report crime."

The two-day launch event takes place today and tomorrow (28 February and 1 March) and marks the start of the campaign which will evolve and continue across the next 24 months.

If Agency, founded in 2006, is an independent, data driven creative agency that offers Data Science, Brand and Multi-channel Activation campaigns for brands including New Look, Arriva, Knowsley Safari and Greene King.

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