Marketing Dolce & Gabbana Public Relations

Dolce & Gabbana China woes continue as media boycott Milan fashion show


By Danielle Long | Acting APAC Editor

February 25, 2019 | 3 min read

Dolce & Gabbana’s woes in China are continuing with Chinese media boycotting the brand’s fashion show in Milan, Italy.

Dolce & Gabbana

D&G China troubles continue as media and influencers boycott the brand's fashion shows

The brand’s fall/winter show was shunned by Chinese editors and influencers with The South China Morning Post reporting the Asian media section was less than a third of its usual size, with only a handful of editors from publications including Marie Claire China and Harper’s Bazaar China.

High-profile Chinese editors were conspicuously absent and those in attendance had no plans to cover the shows. One editor told The Post she only attended to support the brand’s Chinese PR team.

The Dolce & Gabbana brand is at an all-time low in China after racist and derogatory comments from D&G designer Stefano Gabbana were released online. The comments were made in response to a backlash against a D&G ad featuring a Chinese woman eating Italian food with chopsticks, which was deemed racist by Chinese consumers.

The comments worsened the situation and led to major consumer boycott which also saw the brand’s products dropped from all of China’s major e-commerce platforms including Tmall, and Yoox Net-A-Porter.

Despite issuing a personal apology, Chinese consumers continue to shun the brand.

Last week Zara became the latest brand to anger Chinese Internet users after an ad featuring a Chinese model with freckles was accused of ‘uglifying China’.

Marketing Dolce & Gabbana Public Relations

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