The film industry and its stars made a big rumble when the Academy of Motion Picture Arts and Sciences announced that four categories – editing, cinematography, live action short and makeup and hair – would have to accept their awards during the Oscars broadcast’s commercial breaks.
Intuit QuickBooks, in its latest campaign, has decided to shine a light on those who toil behind the scenes, helping bring the glitz and glamour of Hollywood to life, even if they rarely get recognition. The ‘Giving Credit Where Credit's Due’ campaign highlights the self-employed and small business owners who make up 85% of the production crew of a typical movie have always been the stars of the show.
A 30-second spot starts with a booming voice as credits start to roll, stating: “It’s movie awards season, but what about the unsung heroes of film that make it all happen?” As the names scroll by, a few are pulled out with accompanying video of them doing their respective jobs. They include everyone from the pianist, songwriters, grips and set decorators to wardrobe assistants and visual effects assistants.
The 60-second version will roll before Oscar-nominated A Star is Born is screened in select theaters, and QuickBooks teamed up with the hard-working crew members of that film to create a series of creative assets celebrating those at the end of the credits.
A tag states: “The movie industry’s largest workforce works for themselves. We work for them. QuickBooks. Backing you.”
See the spots by clicking on the Creative Works box below, and follow The Drum's Oscars coverage here.