Business on the Move Marketing

Business on the move including Love Island, P&O Cruises, Tetley, Lloyds Bank, and more

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By Imogen Watson, Senior reporter

February 7, 2019 | 6 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com

Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com

This week's acquisitions

  • Graze has been bought by FMCG giant Unilever for a reported £150m.

  • RhythmOne has been acquired by Taptica.

  • Bauer Media Group has acquired Celador Radio and Lincs FM Group.

EMEA wins

Uber Eats is reportedly set to become lead sponsor of ITV 2's hit show Love Island.

Otherway has displaced incumbent Adam & Eve/DDB after picking up the Strongbow advertising account following a competitive pitch.

Unilever has bundled the digital ad business for its homecare brands in the UK into AnalogFolk, widening the indie shop's remit.

Lloyds Banking Group has appointed Havas Helia to the CRM business across its brand.

Adam & Eve/DDB has won the Surf UK advertising business account.

Scotch & Soda, has hired Salience to lead its organic search marketing strategy in 2019.

Home has been appointed by Drayton Manor Park as its lead agency for the next three years.

VidCon has appointed VCCP Media to handle its media planning and buying.

Tetley has appointed Spark44 to relaunch the Tetley tea brands.

STV Productions and Primal Media have agreed to a two-year strategic co-production deal.

Butcher’s Pet Care has appointed creative agency, Life, as its strategic and creative agency.

Armadillo, has won a three-year contract with P&O Cruises and Cunard. The win comes after a five-way pitch.

Hill + Knowlton Strategies has won the global tourism account for Azerbaijan.

AMERICAS wins

Spark44 has been selected by Master & Dynamic as its global agency partner.

Harley Davidson has appointed Droga5 to help redefine its iconic brand.

APAC wins

TBWA and PHD have won the account of Singapore Airlines.

Purplebricks has appointed King Kong as its digital agency.

Neon Black has won two PR accounts, adding Bauerfeind and Caudalie to its roster of clients.

Cutwater has added a range of brands to its media client roster, including Axos Bank, Unison, OneLogin, Just, MDsave and Smitten Ice Cream.

Reviews

After parting ways with Karmarama to take its advertising in-house, Iceland is reportedly speaking to ad agencies about its creative account.

Bartle Bogle Hegarty has declined to repitch for the Virgin Media account, ending a seven-year partnership.

Samsung China has ended its controversial partnership with Supreme Italia, a counterfeit business posing as the popular streetwear brand.

Launches

Local Planet has launched a LATAM hub after 12 LATAM agencies joined the network.

The Marine Social Responsibility Consultancy, a full-service marketing and PR agency has launched with the aim to help brands and companies better connect with the issue of the world's marine health.

Immediate Media Co has opened a new Bristol headquarters.

JustWatch has opened a London office to serve its UK clients.

MIG Global has launched Savanta a combination of its specialist agencies

Mergers

Manchester-based e3creative is the latest in a long line of digital agencies to join advertising conglomerate, Dept.

Gradient has merged with Little Arrows to combine their experiential marketing an digital strategy capabilities.

Countryside Alliance has launched a new website, developed as part of a digital transformation project.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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