Countryside Alliance focuses on digital amplification

The new website integrates with The Countryside Alliance's CRM and mailing platforms.

Campaigning organisation Countryside Alliance has launched a new website as part of its wider digital transformation project.

The website aims to make it easier for Countryside Alliance members and supporters to engage with content through real time data updates and giving users direct control of their own membership information. The Kentico based platform was built by digital partner Reading Room to integrate alongside a new Microsoft Dynamics Customer Relationship Management (CRM) system, which was developed by Smart Impact and integrated with Countryside Alliance’s mailing platform, Engagement Cloud.

Chief executive of the Countryside Alliance, Tim Bonner stated: “The delivery of the new website is the final piece of the puzzle of a wider set of developments at the Countryside Alliance over the past three years; complementing a new brand - developed by one of London’s top designers, Steve Edge - and the launch of a new membership magazine published by Archant Dialogue. The next step of an integrated website, mailing platform and CRM promise exciting prospects for the Countryside Alliance.”

Debbie Birch, head of marketing for the Countryside Alliance, said: “We have a lot of information on the site and campaign for a wide range of issues from hunting and shooting to the importance of rural communities and businesses to the future of the nation, rural broadband and online bullying; and we want to make it as easy as possible for users to engage with the content that matters most to them.”

David Durnford, chief executive at Reading Room said: “There is so much focus on the vital preservation and campaigning work from The Countryside Alliance, it is important for digital engagement to keep pace. We are proud to bring the Alliance’s website up-to-date, to encourage even more users to join their 100,000+ membership and supporter base.”

The Countryside Alliance’s campaign for rural broadband is a key area of focus this year as poor digital connectivity is widely agreed to be impacting the countryside economically and socially. The Countryside Alliance believes that the broadband postcode lottery needs to end and the new website they have developed has been designed to work with slower internet to try and reach more people in remote areas.

Sarah Lee who heads up the campaign for rural broadband said: “Communities in rural areas are often treated as second class citizens when it comes to broadband connectivity which is why it was important to us that our new website was designed to work on slow internet speeds. More businesses must remember that not everyone can access websites which require superfast broadband.”

Digital agency Reading Room has offices in London, Liverpool, Lancaster and Bristol, working with clients such as Countryside Properties, Taylor Wimpey, Unite the Union and Middlesbrough FC. Reading Room are part of the Fat Media group of agencies.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.