Knauf UK & Ireland, part of the global German-based Knauf Group, has launched a new online portal to drive its digital transformation strategy in collaboration with digital marketing agency Sagittarius.
Knauf is one of the UK’s largest suppliers of gypsum-based building materials and offers an array of products and systems to architects, specifiers, and the building trade. The new website showcases the full range of products and spearheads the regeneration of Knauf's online presence using Sitecore 9 with Ucommerce integration.
With over 300 hundreds of products available to purchase via distributors and DIY retailers, integration with Knauf’s EPIM product feed was crucial to the success of the project and a key milestone in delivery, utilising the power of Ucommerce.
Maria Soleil of Knauf UK & Ireland said: “No website migration is ever an easy task, but with Sagittarius at the helm of this project we felt at ease knowing they were on hand to deliver the project successfully with the right technical support and guidance to answer any questions we had. Sagittarius expertly planned the project to ensure quality control from the get-go and we felt that the communication from every point of contact at Sagittarius exceeded our expectations.”
Nick Towers, managing director at Sagittarius, adds: “The Knauf website has been an exciting project, with a number of complex integrations for the talented team here at Sagittarius. We are delighted that Knauf UK & Ireland selected our agency to design and build their new website, allowing us to deliver them the latest in Sitecore technology and a bespoke integration to offer a seamless product feed.
“Our team of digital strategists supported the development of the brand’s buying personas, profiles and user journeys to allow the power of Sitecore to be realised, delivering personalised contextual marketing messages to segmented audiences, improving user journeys and conversion.”
The new website utilises Sitecore features including user profiling, EXM, marketing automation, forms and xConnect.