Ready10 PR has developed a provocative Piers Morgan headline generator capable of guiding agencies towards outrageous stunts that will get brands on the radar of the breakfast show host.
In 2019 already, Morgan has helped drive the virality of campaigns from Greggs and Gillette. The polarising figure, from his morning show Good Morning Britain and Daily Mail column, is shaping the UK's news agenda and that has implications for PR agencies in pursuit of earned media.
In response, Ready10 has developed ‘ProvokePiers.com,’, a site designed to help PR practitioners develop surefire campaigns that will deliver engagement (though possibly not positive) and perhaps a boycott. With the click of a button, users will be fed an idea that could trigger a reaction from the 'nation’s COO – chief officer of outrage'.
The agency delved into a subject quagmire, including feminism, masculinity, veganism, gender and more to outline what could be the talkshow host's news agenda for the coming year...
A Ready10 spokesperson said: “Whether it’s deliberate on the part of agencies or not, there’s little doubt that provoking Piers Morgan seems to be a regular by-product of the modern marketing campaign. We’re sure there are people out there who are not entertained by Piers working himself up, although we haven’t met them yet.
“This is a bit of fun for anyone who wants to continue to fuel the faux-fire, annoy the agitator and royally piers him off. We hope our industry colleagues enjoy the tool and if any campaigns are launched as a result, the only payment we will require is the time and date you’re on Good Morning Britain so we can tune in.”
In this spirit, One Minute Briefs also set a challenge to mobilise its community to answer a Morgan-related brief.
One Minute Brief of the Day: Create posters for any brand/product/service featuring @PiersMorganhttps://t.co/4SGGolbalc Tweet us for the chance to win the new OMB Book and feature on @TheDrum!! #creative#advertising#prizes RT!! pic.twitter.com/EbBxR5ft3W
— One Minute Briefs (@OneMinuteBriefs) January 18, 2019
There's been a deluge of entries, and here's some noteworthy works selected by The Drum.
— GaryLewis-Copywriter (@GaryDoesCopy) January 18, 2019
Advertise any brand featuring #piersmorgan they said at @OneMinuteBriefs Well, even he'd like this one. @piersmorgan#creative#advertisingpic.twitter.com/itNS2l5AHF — Phil Welch (@welchwords) January 18, 2019
Engaged @OneMinuteBriefs@PiersMorgan@TheDrum@GMB@Poundlandpic.twitter.com/PPa3WKLUTK — lynne (@lynne_mount) January 18, 2019
ON SALE NOW! The Piers M'Organ! @OneMinuteBriefs@piersmorgan@GMB@TheDrumpic.twitter.com/m62kRY3Bcg — Matt Read (@FoxSaidWhat) January 18, 2019
Poster to advertise #GILETS with @piersmorgan@gmb@thedrum@JohnGeeMcCarthy#PiersPressure@OneMinuteBriefspic.twitter.com/ayh8GmbM2Q — Bank of Creativity (@BOC_ATM) January 18, 2019
You're not you when you're hungry @OneMinuteBriefs@PiersMorgan@TheDrum@JohnGeeMcCarthy@SnickersUK#creative#advertising#copywriting#prizes#PiersPressure#piersmorganpic.twitter.com/XvDkVig0mY — Louise Chorley (@Chorles) January 18, 2019
The best way to stay dry this January @OneMinuteBriefs@PiersMorgan@TheDrum@JohnGeeMcCarthy@FultonUmbrella#creative#advertising#copywriting#prizes#PiersPressure#piersmorganpic.twitter.com/BAbn5CaGer — Louise Chorley (@Chorles) January 18, 2019