The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Marketing Kraft Public Relations

Kraft to open grocery store to support government workers affected by shutdown


By Kyle O'Brien | Creative Works Editor

January 16, 2019 | 3 min read

Kraft is opening a grocery store pop-up in Washington, DC to support a program called 'Kraft Now Pay Later' that helps federal government workers during the government shutdown.

Kraft Now Pay Later

Kraft Now Pay Later

An estimated 800,000 government workers, according to the New York Times, are impacted by the government shutdown and many in the Washington, DC area as the federal government is the largest employer. Many of the workers affected are parents who don’t need the added stress of feeding their families. Kraft is stepping in and helping them stock up on staples like Kraft Mac & Cheese, Kraft Natural Cheese, Kraft Singles, Kraft Salad Dressings, Kraft Mayo and Kraft BBQ for their dinner tables.

The pop-up store will be open January 16 through January 20, 2019 at 1287 4th Street NE in DC, two blocks from Union Market. Current federal government workers holding their government ID will be able to shop and take home a bag full of Kraft products for their families. In return, Kraft asks workers (if they can) to pay it forward by donating to their charity of choice or someone in need once they are able to do so.

“During the government shutdown, parents should not have to worry about putting dinner on the table because they aren’t receiving a paycheck,” said Sergio Eleuterio, head of marketing for Kraft. “Kraft stands for families and we want to support the families who have built our brands. This store is one way we can help those affected get the grocery staples they need. And we celebrate all who are doing their part to help.”

Those interested can visit the 'Kraft Now Pay Later' Facebook page.

Kraft Now Pay Later image
Marketing Kraft Public Relations

More from Marketing

View all


Industry insights

View all
Add your own content +