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Marketing roles bear brunt of Jaguar Land Rover mass layoffs

Marketing roles bear brunt of Jaguar Land Rover mass layoffs

Marketers, alongside managers and administrators, working for Jaguar Land Rover are expected to bear the brunt of a mass layoff at the vehicle manufacturer after it announced that 5,000 of its 44,000 strong UK workforce would lose their jobs.

The retrenchment sits on the blunt edge of a £2.5bn cost-cutting plan, precipitated by declining Chinese sales, the ongoing fallout from the dieselgate scandal and fears for Britain’s trading status post Brexit.

A spokesman for the union Unite said: “Unite is not aware of any further job losses to those already announced and planned for early in the new year at Jaguar Land Rover, Unite also expects ongoing transparency regarding the difficult current climate the automotive sector is operating in the UK and its impact with the company.

“Unite will continue to press the car maker for assurances over the jobs and skills of our members who have worked tirelessly over the past decade to make the company the global success story it is today.”

Jaguar Land Rover, owned by Indian industrial giant Tata, reported total retail sales of 48,160 vehicles in November, representing a year-on-year decline of 8%.

Felix Bräutigam serves as chief marketing officer at the firm, overseeing a major overhaul of marketing, PR and sales functions last year.

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