Ford promotes Mandy Dean to UK marketing director role
Ford has promoted from within to fill its marketing director role, revealing that Mandy Dean will take up the mantle.
Dean fills the role left vacant by Lisa Brankin, who was recently appointed sales director / Ford
She will be responsible for product and communication marketing for Ford GB, reporting to Andy Barrat, Ford's chairman and managing director for the region.
Dean is a Ford veteran, having first joined the business in 1995 on an undergraduate scheme. She has held various roles for the car giant since then, including sales programming manager and more recently communications manager.
She fills the role left vacant by Lisa Brankin, who was recently appointed sales director following the retirement of Kevin Griffin.
Her appointment comes months after Ford ended its named Omnicom’s BBDO as its lead global creative agency, assigning Wieden+Kennedy as an innovation partner to special projects. Although WPP still holds Ford's media business, the move effectively ended the car marque's longstanding creative relationship with Global Team Blue (GTB) – the bespoke agency WPP built to service the brand.
In her comms role, Dean led the charge on Ford's recent 'Beauty of Change' campaign and it 'Elephant in the Transit' work.
Barratt said: "I am delighted to announce Mandy’s appointment, she has wealth of experience and she enters the role at an exciting and challenging time for the UK, Ford’s largest market in Europe."