Tipi Group has appointed Mike Best as its chief growth officer. Best joins the independent digital network in a move to expand the group further and diversify its offering. He was previously strategic managing partner at Neo@Ogilvy and head of planning at 360i where he led the insights, strategy and advanced analytics team.
The new role will oversee agency expansion and new business, as well as working closely with the senior management team on areas of product development.
Tipi Group has grown rapidly over the past three years and were last month crowned winners of the ‘Corporate Purpose’ award at The Drum’s Agency Business Awards as well as being Highly Commended in ‘Best Digital Agency’ category.
TIPi Group founder and chief executive Ollie Bishop has confirmed his plans to purposely restrict the size of each specialist agency he opens; remaining true to his founding mantra of ‘passion beats scale’.
Bishop explained: “This hire of a growth officer is a key one for us as a group as we have a very defined vision for the expansion of the business. We want to ensure that we build talent and diversify in line with our clients’ needs rather than allowing our staff or clients to be swallowed up into a huge faceless network. This approach genuinely produces better quality work for our clients and breeds a happy, and tight-knit workforce. People and passion will always remain at the heart of our business.”
Best joins Tipi Group with industry experience at both independents and larger network groups.
He added: “The culture and philosophy at Tipi Group is designed to support and foster the development of every single individual across all agencies, meaning that no one gets forgotten and we can realise potential everywhere. In my experience, it is young, raw talent that helps shape the future of any agency and I can’t wait to get stuck in and channel this towards the growth of our existing agencies, as well as the agencies we’re planning to launch over the next 12 months.”
Tipi Group work with clients such as Experian, Unibet and InsureandGo. The network currently houses digital performance agency, Roast; digital creative agency, Kitty; voice experience agency, Rabbit & Pork; and scalable performance marketing solution, The Market.
An additional agency is expected to launch early next year.