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Advertising People on the Move Grey London

Grey London appoints Adrian Rossi as creative chairman


By John McCarthy, Opinion editor

December 13, 2018 | 3 min read

Grey London has poached AMV BBDO London's Adrian Rossi as creative chairman, a new role for the agency.


Grey London appoints Adrian Rossi as in new creative chairman

It marks the first senior creative hire since joint chief creative officer Caroline Pay left the agency, and the advertising industry, to become the chief creative officer of Headspace in LA earlier this year.

Rossi began his career as an art director at Saatchi&Saatchi in 1994, went on to become a creative director at BBH for over a decade and joined Glue Isobar, the digital agency in 2010.

He has spent the last seven years at AMV BBDO, most recently as executive creative director.

At Grey London, he will "spearhead the recruitment of top talent and guide new business creative efforts working closely with Eduardo Maruri, president and CEO of Grey Europe."

Rossi reports to John Patroulis, worldwide chief creative officer of Grey.

"Adrian is making some of the most awarded and inspiring work in the world right now, and he pairs an impressive creative pedigree with a humanity that shines in both the work he makes and in the way he leads," said Patroulis.

"I think he’ll be an amazing leader for Grey London, working with a great team already in place to help push where we’re headed as an agency, and as an industry. We’re lucky to have him."

The agency's hunt for a new chief executive for the agency continues after UK chief Leo Rayman stepped down in August to launch a consulting division.

Grey London owner WPP rebranded this week to come more in line with chief executive Mark Read’s vision of a company capable of ‘creative transformation’.

At an investors update, Read dismissed mounting speculation that a merger between Grey and digital agency AKQA was planned in the coming months.

Advertising People on the Move Grey London

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