Aviation Gin owner Ryan Reynolds is known for his sly wit, and the actor brings that same sensibility to a humorous new digital video titled, ‘The Process.’
The video, featuring and narrated by the Deadpool star, is a playful journey through the process of making the gin. ‘The Process’ dives into the taste and quality of Aviation, discussing the flavor profile that is regionally inspired and relies on seven botanicals: juniper, coriander, lavender, cardamom, Indian sarsaparilla, and orange peel. That involves glossy shots of a bearded grower misting oranges on the tree (with the tears of Aviation’s owner – Reynolds), to ‘humanely caught’ botanicals.
The piney Juniper taste that defines most gins is less forward in Aviation, and as Reynolds explains, “The reason some people don’t drink gin is that strong juniper taste. So, after apologizing to each berry individually, we beat the living hell out of them.”
Reynolds says that the gin is ordained by the Unitarian Church of Fresno, California, “to ensure that heavenly taste.” He also states that it is serenaded with “the healing music of Sarah McLachlan.” He closes by tagging the video, “Aviation. An American original. Now owned by a Canadian.”
“I take my responsibilities as owner of Aviation Gin seriously. This does not extend to our marketing, however, which I take as unseriously as humanly possible,” said Reynolds of the video.
Reynolds acquired ownership of Aviation Gin, which the company claims to be the highest rated gin ever in the US (awarded 97 points by Wine Enthusiast), in February 2018. Aviation Gin is distilled in Portland, Oregon and named for the classic Aviation cocktail.
The video appears on online and across social channels. Reynolds even changed his out of office reply on his email to reflect the content of the video. See the video and images by clicking on the Creative Works box below.