Modern Marketing

Amazon’s cashier-free Go store could be coming to London

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By Cameron Clarke | Editor

December 9, 2018 | 3 min read

Amazon is reportedly planning to open a cashier-free store in London as part of the international rollout of its Amazon Go concept.

The retail giant is sizing up sites close to Oxford Circus to house the flagship UK store for its Go brand, according to a report from The Sunday Telegraph.

The claim comes just days after Reuters revealed that Amazon has also been drawing up plans to bring the futuristic grocery stores to American airports to cater for time-poor travellers.

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Amazon has already opened seven Go stores in the US, and now London is said to be in its sights

The company opened its first Go store in Seattle in January and has since opened two more outlets in its home city as well as three in Chicago and one in San Francisco.

With their USP of having 'no lines and no checkout', Go stores have so far been pitched at city workers looking to pick up a quick bite on the move.

Instead of fumbling with cash, customers scan their phones on entry and then cameras and weight sensors identify which items they buy. When they leave the store they are automatically billed to the card Amazon has on file.

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Amazon is said to want to open 3,000 such stores in the next three years.

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