Marketing The BD100 Biz Dev 100

The Biz Dev 100: Chris Grimes, business development director, Ultimedia


By The Drum | Editorial

November 30, 2018 | 3 min read

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Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.


Chris Grimes: Ultimedia

Below is Chris Grimes, one of those at the top of their field who work in the UK biz dev sector.

Name: Chris Grimes

Job Title: Business development director

Agency: Ultimedia

What were your highlights of last year?

Helping a new agency reach £350K turnover which i was responsible for £125K

What has been your most memorable win - and why?

Carlsberg - massive client for the agency I worked for. Big deal for them at 50K, we were up against agencies they had worked with for years.

How would you describe your approach to business development?

BD has changed, my approach is about becoming a thought leader in your industry. On top of this having a leading sales process which benefits the agency and the client.

What is the best piece of advice you’ve ever been given?

Only giving are you able to receive more than you already have

What would be your number one tip to anyone starting in business development?

Don't cut corners, stick to a process and you will get results. Don't think short term

What is your new business soundtrack?

Klingande Jubel - Ibiza Classic

Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.

Marketing The BD100 Biz Dev 100

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