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Diageo's Jerry Daykin departs for GlaxoSmithKline as EMEA media director

Jerry Daykin jumps from Diageo to GlaxoSmithKline as EMEA media director

Diageo's global head of digital media partnerships, Jerry Daykin, is to depart for GlaxoSmithKline to become its media director for EMEA.

It is understood that staff at Diageo and GSK were told today (30 November). The Drum has reached out to GSK for comment.

During his two-year tenure at Diageo, Daykin led the media direction for brands including Smirnoff, Guinness and Johnnie Walker. He was responsible for dealing with key media owners including Facebook and Google and was vital in helping the brand clean up its digital advertising supply chain, spearheading its 'Trusted Marketplace' initiative.

He previously worked at Dentsu-owned Carat, where he was global client lead and digital expert, and before that Mondelez where he worked in the media team for its Cadbury brand.

At GSK, Daykin will report to global media lead Scott Grenz and global chief digital officer Marc Speichert. His role will be integral to the 'Platform GSK' team at agency partner Publicis.

Recently Daykin opened up on his industry experience, his objectives, quirks and marketing gripes with The Drum.

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