In this episode, The Trade Desk’s Joel Livesey, director of partnerships EMEA will explain how advertisers can use smart technology to boost brand control.
Programmatic technology provides a safer environment as advertisers are no longer at the mercy of publishers and enables choice allowing more control on where ads appear.
“Programmatic is all about flexibility and precision,” says Livesey.
“There are many levers that can be adjusted to protect your brand. Brand control is one of those things that if it is being done right you can’t tell it’s been done at all.”
Tune in for episode 6: the value of the middle path