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The Biz Dev 100: Mike Friend, head of business development and operations, iThinkMedia

Mike Friend: iThinkMedia

Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.

Below is Mike Friend, one of those at the top of their field who work in the UK biz dev sector.

Name: Mike Friend

Job Title: head of business development & operations

Agency: iThinkMedia

What were your highlights of last year?

Wins in new verticals including Automotive, Manufacturing and Power Solutions. The launch of a new northern operation for iThinkMedia in Manchester. New International and Northern client wins. Expansion of our new Scaled Content solution for SEO

What has been your most memorable win - and why?

First win in Automotive, thinking we were a mid runner, only to find we were miles ahead of the race.

How would you describe your approach to business development?

Listening and asking lots of questions, looking for culture fit, not taking myself too seriously

What is the best piece of advice you’ve ever been given?

Just be yourself, because nobody, can do you, better than you.

What would be your number one tip to anyone starting in business development?

Listen, just listen

What is your new business soundtrack?

Anything on UnityFM

Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.

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