The Biz Dev 100: Anna Stone, new business & marketing manager, Ogilvy
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Anna Stone
Below is Anna Stone, one of those at the top of their field who work in the UK biz dev sector.
Name: Anna Stone
Job Title: new business & marketing manager
Agency: Ogilvy
What were your highlights of last year?
Being part of the teams winning 14 new clients at OgilvyOne last year including Boots, British Airways (again), Vodafone, Korn Ferry, NFL, TK Maxx, Intuit Quickbooks Expanding my role to cover B2C as well as B2B Being part of the team organising the Ogilvy & IBM Watson hackathon - using AI to solve health issues Being invited to be part of The Art of New Business committee Travelling to Nepal as part of Many Ogilvy Hands to visit and help communities rebuild after the 2015 earthquake
What has been your most memorable win - and why?
Formula 1 - I love motorsport so it was a dream brief and to be part of the team winning it made it a dream come true!
How would you describe your approach to business development?
The bottom line might be sales but the key is to introduce the right agency to the right brand - the best relationships really do create the best work - and a mismatch from the start rarely gets better.
What is the best piece of advice you’ve ever been given?
Shout about your achievements.
What would be your number one tip to anyone starting in business development?
Be observant - whether it's remembering that brand manager who said they'd be reviewing next year, noting that your manager really values punctuality, or presenting the numbers to the client who values measurement, it's the details that will get you wins in personal and business development.
What is your new business soundtrack?
Right now my tender writing soundtrack is Imagine Dragons Night Vision album - powerful and positive - but it varies over time, it's also been The Eagles, Brandon Flowers, Dire Straits, Mumford & Sons, Noel Gallagher's High Flying Birds and Bastille!
Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.
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