Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Below is Julia Franks, one of those at the top of their field who work in the UK biz dev sector.
Name: Julia Franks
Job Title: New Business Director
Agency: Saatchi & Saatchi
What were your highlights of last year?
Our big wins for HSBC brand and Robinsons. The work on both is the best we have produced, category defining for each brand and work the whole agency is hugely proud of.
What has been your most memorable win - and why?
I’m passionate about photography so I was delighted when my first pitch as part of a BD department was Canon. Being new to the role (after 10 years in account management) meant I was able to come with new ideas and push us out of what had become bit of a comfort zone – it was by far my most rewarding and memorable win, and started a love of pitching I still have to this day.
How would you describe your approach to business development?
Business Development has to be woven into the agency. Every interaction with the agency and every little detail counts. Always think “what else?” If you reach the end of a pitch and know there was nothing else you could have done, you can hold your head high regardless of the result.
What would be your number one tip to anyone starting in business development?
Embrace everything that is thrown at you and ask lots of questions.
What is your new business soundtrack?
We have a number of upbeat Spotify playlists we rotate, my current favourite is The Afternoons by Joe and the Juice.
Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.