Amazon urges people to 'feel it' during this Christmas season

Amazon urges people to 'feel it' during this Christmas season / Amazon

Amazon has unveiled its Christmas ad with Amazon boxes singing to the tune of The Jackson’s ‘Can you Feel It’.

The ad, conceptualised by Lucky Generals, features boxes singing and surprising babies, dogs, nurses, office workers and Amazon’s employees as well. The boxes further captivate a little girl making a ginger bread house, enthrall construction workers and thrill a deli owner.

The ad has been directed by Fredrik Bond of Sonny and 8 more spots will further be rolled out.

The campaign launched today (3 November) and will run across 9 countries including the US, UK, Germany and Mexico.

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