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Westfield Health appoints Brass to promote workplace wellbeing programmes

The senior teams of Westfield Health and Brass.

Not-for-profit health and wellbeing provider Westfield Health has appointed Brass to support the launch of its newly integrated workplace health and wellbeing programmes.

Brass has been tasked with positioning Westfield Health as the go-to expert in workplace wellbeing and as one of the UK’s leading providers.

Previously, Westfield Health has been synonymous with health cash plans which support and help people to budget for everyday healthcare. In November 2017, they added another arm to the business by buying the wellness company, Working Health.

The new bespoke programmes focus on improving people’s overall physical and mental health through a range of educational, engagement and performance driven solutions, for example, expert-led workshops in key areas such as sleep, nutrition, mental health and exercise.

David Capper, chief executive at Westfield Health, said: “We believe businesses need to take greater responsibility for their employees’ physical and mental wellbeing. We have appointed Brass to lead the journey to educate the nation about the importance of wellbeing in the workplace.”

Brass is implementing a full-service integrated strategy including website UX and design, social media, PR, media planning, press advertising and market research.

Gill Ball, managing partner at Brass, said: “We firmly believe health and wellbeing lies at the heart of a happy and prosperous workplace. We’re delighted to partner with Westfield Health in their mission to educate the nation in this area and truly transform businesses.”

Brass is a Leeds-based creative marketing agency, working with clients including First Direct, Coty, Lucozade Ribena Suntory and CBBC.

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