The Sun's fantasy football game Dream Team has rolled out an eSports team called 'Dream Team Gaming'.
Dream Team Gaming features Akima ‘Fully’ Byron, Anthony ‘Guigsey’ McGuigan, Christopher ‘TheeBullock’ Bullock and Lee ‘ElTenTwelve’ Smith.
The team made its debut yesterday at the Gfinity Elite Series held at Gfinity Arena in Fulham, where 10 teams are battling out for a top prize of £25,000.
According to The Sun’s statement, the eSports industry is projected to be worth £2bn globally by 2023, with the UK audience expected to grow 7.5% year-on-year to reach eight million people by 2019.
DTG Editor Talal Musa said: “Gaming has become an integral part of Dream Team with hundreds of thousands of people reading our gaming content every week - a number that continues to grow.”
Ed Bearryman, head of content marketing at The Sun said: “The Sun has a proud tradition in the online gaming world through its Bingo, Betting & Fantasy Football businesses, and the launch of our inaugural eSports team represents an excellent opportunity to build on that reputation with a global audience. The Gfinity Elite series is a well-renowned tournament and we are looking forward to making our mark.”