October 24, 2018 | 2 min read

Gary Vaynerchuk, chief executive officer of digital agency, VaynerMedia, sees himself as a black sheep in adland. In a video interview with The Drum’s CEO and co-founder Diane Young, he reveals his desire to continue inspiring the next generation of young talent. He hopes that VaynerMedia will be the “north star” for youngsters today, enabling them to pursue their dreams of beginning a start-up.

In the clip, Vaynerchuk says: “If we do [establish this movement], then I’ll likely leave a legacy in this industry by allowing for the development of far better creative work and inviting independent shops in at scale.”

Throughout his career, the former wine entrepreneur-turned-CEO admits he has dabbled in different industries – Silicon Valley, Madison Avenue and marketing land, among them. He believes his addiction for starting afresh derives from his love of learning a new process. Although he also thinks that not being fully American has helped.

“I wasn't born in America,” says Belarus-born Vaynerchuk. “I think I’m an underdog and that acts as an incredible fuel. I have an enormous amount of ambition to work through for the sake of being historically correct.”

Gary Vaynerchuk Marketing

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