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Creativity NBA Argentina

Argentinian newspaper retires page no. 20 in honor of Manu Ginóbili

By Andrew Blustein | Reporter

October 24, 2018 | 2 min read

Manu Ginóbili is one of the greatest international players in basketball history, and a pretty decent amateur bat wrangler (trust me).

Page 20

Page 20 left blank for Manu Ginobili

The Argentinian won an Olympic gold medal, and four NBA championships with the San Antonio Spurs. He retired at the end of last season, and the Spurs are sure to hang his iconic number 20 in the rafters.

Olé, Argentina's only sports newspaper, had their own version of a jersey retirement ceremony.

On 17 October, the day of the first Spurs game without Ginóbili on its roster since 2002, Olé left page number 20 blank in honor the country's prodigal son.

Olé, in parternship with Young & Rubicam Argentina, released an accompanying video, showing the printed tribute to Ginóbili hanging high in the rafters, where legends live forever.

Olé: Page 20: a tribute to Manu Ginóbili by Young & Rubicam Argentina

By Olé

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