Olé: advert-body-2 by Young & Rubicam Argentina
- Location:
The only sports newspaper, Olé, is honoring its basketball prodigal son.
Manu Ginóbili retired from the San Antonio Spurs at the end of last season, and the team will likely soon retire his iconic number 20 to the rafters.
Olé did its own version of that. On the day of the first Spurs game of the season, and the first one without Ginóbili on its roster since 2002, the newspaper left its 20th page blank, in honor of the Argentinian.
Ginóbili won an Olympic gold medal for his country in 2004, so it's only fitting his home local newspaper to pay tribute.
Olé, in partnership with Young & Rubicam Argentina, also released a video the accomplishments of Ginóbili and showing the blank, commemorative page hanging from the rafters.
Credits
Agency: Young & Rubicam Argentina
Advertiser: Olé - AGEA
Title: Page 20
CCO: Fernando Tchechenistky
Creative Directors: Juani Martínez Cima and Bruno Macri
Art Director: Juan Pedro Ferretti
Copywriter: Santiago Esposito
Interactive & Innovación Director: Agustín Porris
Executive Account Manager: Mariana Iesulauro
Account Director: Eugenia Hoursouripe
Account Executive: Alan Cruz Veracierto
Production chief: Luis Pompeo
Agency Producer: Juan Maidana and Santiago Ernesto
Production: Guillermo Paz
Voiceover: Marco Tiraboschi
Production company: Mamá Húngura
Director: MUMU
Executive production: Lisandro Ramos
Producer: Lisandro Ramos
Post-production & sound: Aldo Ferrari, Gonzalo Komel and Animation Machine
Music: Bigotes
Responsible for the client: María Eugenia Amadasi, Román Rebichini, Natalia González, Virginia Vaccarezza and Mauro Kogan
