South China Morning Post (SCMP) has signed a strategic partnership with Times Bridge, the global investments and partnerships arm of The Times Group for content integration.
As part of the partnership, select content from SCMP will be published on Times of India's (TOI) digital, mobile and web platforms and TOI readers will also be able to access to international news from China and Hong Kong.
This partnership further bolsters SCMP’s recent expansion in the Southeast Asia region, which includes new hires.
Margot Ling, general manager, Greater China, Times Bridge, said: “It brings us immense pleasure to be a part of this unique alliance. In this era of connected worlds, Indian readers are always on the lookout for news from across the globe, and this partnership will enable them to easily access content from Greater China, due to Times of India’s high reach.”
The move also comes as SCMP announced the launch of its branded content studio, Morning Studio.
Gary Liu, CEO, SCMP said: “As an independent, English newspaper reporting on China, India is a natural market for SCMP. In our increasingly interconnected world, this partnership will give Times of India readers further insight into China and will continue to expand SCMP’s global reach.”
Puneet Gupt, chief operating officer– news, Times Internet, said: “As the leading digital news platform in India, Times of India is dedicated to bringing both local and global insights to its readers. This strategic partnership with SCMP creates a gateway for our readers to understand more about Greater China via our digital platforms."