Modern Marketing

Publicis Groupe turbocharges Publicis.Sapient with Xebia France merger

By John Glenday | Reporter

October 22, 2018 | 3 min read

Publicis Groupe is to significantly expand the resources of Publicis.Sapient after revealing plans to purchase IT consultancy provider Xebia France for an undisclosed sum. The move will significantly boost its digital service within its home market.

Publicis

Publicis Groupe turbocharges Publicis.Sapient with Xebia France merger

Xebia specialises in data, web, the cloud, software and mobility serving a broad client base which reaches down from industrial giants such as Air France, Axa and BNP Paribas to startups such as BlaBla Car, Early Birds and ManoMano.

Agathe Bousquet, president of Publicis Groupe in France, commented: “Publicis.Sapient is experiencing significant growth since we asserted our offer and gathered all our experts under the same brand. Today, we want to reinforce our capabilities in technology in order to better deliver on our clients’ strategic projects and we are convinced of Luc and his team’s excellence and complementarity.”

Legardeur added: “We are certain that joining the forces of a globally renowned group such as Publicis and a firm specialising in new technologies creates a unique and valuable offer in the French market to help our customers proceed with their necessary digital transformation. We would be very proud to be part of the Digital Business Transformation strategy of Publicis.Sapient and inspired by the prospects of such a collaboration.”

Founded in 2005 by Luc Legardeur Xebia would be fully merged with Publicis.Sapient, bringing its 170-strong team alongside the existing French workforce of 650 to fuel a new period of growth.

Publicis has just announced its third quarter results in which it placed its under-performing health services unit up for auction.

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Publicis Groupe

Publicis Groupe is a French multinational advertising and public relations company, and is the oldest and one of the largest marketing and communications companies in the world, by revenue, headquartered in Paris.

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