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Online marketplace eBay acquires to take on AutoTrader

eBay to acquire to combat Auto Traders / eBay

eBay has agreed to buy the website to transform it into an ad site for cars to rival AutoTrader.

As part of the acquisition, currently Cox Automotive owned will merge into eBay owned classified ad site, Gumtree UK. The deal is expected to be completed by early next year.

As per eBay, the combined group will offer more than 620,000 car listings, against Auto Trader's 500,000.

Gumtree UK general manager Matt Barham said: ‘This acquisition would finally present a viable car selling and shopping alternative for car dealers and buyers.

"By combining's extensive inventory, dealer engagements, traffic and cutting-edge tools and services with the considerable audience of in-market car buyers provided by eBay and Gumtree, this acquisition would give UK car dealers a significantly broader reach."

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